01
Client:
The Stanford Education Data Archive (SEDA)
Deliverables:
Wireframes
Mockups
Logo design
PDF design
Responsibilities:
UI & UX
Product design
Data visualization
Visual design
Visual identity
Role:
Lead designer
The goal of the tool is to provide journalists, educators, policymakers and parents with a way to explore and compare data from the Stanford Education Data Archive (SEDA), the first comprehensive national database of academic performance.
Its possible to generate charts, maps and downloadable PDFs to illustrate and compare data from individual schools, districts or counties. Beyond learning about their own school or districts, users can also find and learn from comparable communities with fewer inequities.
For instance, superintendents concerned about the achievement gap between students of different race and ethnicity in their district could use the tool to identify other districts around the country that are similar in size and demographics but have smaller achievement gaps – and then reach out to leaders in those communities to find out about the practices and policies that have been effective.
The explorer has two key visualisations - the map and the chart which show the same data. For both the colour-scheme needs to work for colour blind users and be easy to understand.
When designing this it was important to avoid the use of red to display locations and schools which are not performing well in order not to stigmatize them.
The visual identity was designed to be accessible and approachable, resonating with the theme of education. It has to be rooted in simplicity and friendliness in order to present complex data in the most digestible way.
The colours palette is based on the visualisations in the explorer which are key to the entire project.
The container website provides context for the explorer, explains what SEDA does and houses additional content.